October 29, 2008

    For most, the real motivation for going green is about the cost and availability of power. Ted Samson said on his Sustainable IT blog that there are four reasons to go green:

    1. Save money
    2. Reduce the impact of an imminent energy crisis
    3. Garner good green PR
    4. Help the environment

    Helping the environment is nice, but would businesses and shareholders care as much about the environment if power was cheap and abundant?

    Greening IT is a noble social cause and we should devote efforts toward it. Being green isn't new. IT has had the chance to be greenfor a long time.Think about it. Overprovisioning hardware, printing tomes of reports and leaving PCs on at night were par for the course in most IT departments and the business.

    When you stand at the edge of a landfill, do yousee wasteorrecycling potential?What do we see whenwe look inside our data centers? Do we seerecycling potential?

    How much power is being wasted keeping data around that we will never use again? It is far tooeasyto be wasteful in IT. We do it without even realizing it. However, there has never been a need to worry about being green in IT – no outside pressure, no mandates, no accountability.Nowthat's changing.

    Economics is the primary driver for a greener IT and I'm sure this doesn't come as a surprise to anyone. Weliketheside-effect of preserving the environment, but let's be honest.

    In IT, if we really want to, we can do a lot more.

    Take a moment and read a paper from a colleague of mine, “ Ron Potter,“ titled "Shades of Green: Which will your organization choose?"

    We can make a big difference.

    Category: green-it