Microsoft and Amazon Do Battle in the Cloud

    July 19, 2017

    By Scott Adams

    Competition within the cloud services market is heating up...

    During the early stages of the cloud revolution, companies approached the selection of a cloud services vendor as they would any other business decision. It was an all-or-none proposition.

    You either opted for either Amazon Web Services (AWS) or went with an alternative provider like Oracle Cloud, IBM Cloud, or Microsoft Azure. However, this is no longer the case. You need to consider the business risk associated with long-term commitments to a single vendor.

    Cloud services need to mitigate operational risks. So contracting cloud services from multiple vendors forces each one to stand out.

    For cloud vendors, success is less about securing huge, exclusive contracts. It’s more about aiming for modest gains within a hybrid- or multi-cloud environment.

    Margins of victory in the cloud are becoming razor-thin. And vendors like Amazon and Microsoft are doing everything they can to hold steady while innovating to become the cloud services provider of choice in the future.

    Microsoft Looks to Leverage Its Database Dominance

    Though not confined exclusively to the cloud, one area where Microsoft has long maintained a competitive advantage is database management. Along with Oracle Database and IBM’s DB2, the Microsoft SQL Server is one of three market-leading relational database management systems (RDBMS) catering to enterprises.

    Last summer, Microsoft released the SQL Server 2016, a database system geared toward what is calls its “mobile first, cloud first” deployments, signaling its intention to integrate its Azure and SQL Server technologies as comprehensively as possible.

    Microsoft also recently introduced a new server construction and configuration wizard for Azure Web Portal. This allows users to connect SQL Server functions to an Azure virtual machine (VM) without the intensive, multi-step procedure that the process used to involve. Automation has also been added to other areas. You can now decide whether to connect to the whole Azure virtual network or just to one VM.

    Amazon Updates Its Load Balancer

    Amazon was the first truly dominant force to emerge in the cloud computing sphere. But that doesn’t mean they’re going to wait for the rest of the competition to catch up.

    They’re crafting new offerings to rival innovations by the likes of Microsoft and Google. And they’re continuing to update older cloud technologies.

    It’s now easier than ever to manage complex computing processes on Amazon cloud technologies. There’s a new Elastic Load Balancing (ELB) feature in town: the Application Load Balancer (ALB). It requires load balancers for any given application deployment, enabling content-based routing, and supporting two new protocols (WebSocket and HTTP/2). The ALB is more efficient and less costly.

    Amazon will continue to offer ELB so that enterprises running legacy apps aren’t hung out to dry. But AWS clients are encouraged to transfer compatible existing apps to the new balancers.

    How to Get the Most Out of the Best Technologies

    Every company has a different ideal when it comes to cloud computing structures. In order to get the most out of cloud technologies, you need to use your resources efficiently and effectively.

    Find out how to do it.

     Learn more >

    Category: cloud